Slowly but surely I've turned into a g-tard. That doesn't seem like the right nickname for it. Have google not reached a point where people who use their products get a name?

Anyhoo, between my android phones, and switching to chrome, and working in three different places (work work, volunteer work and home) I've been hammering the cloud and whoring my way through the chrome store. 

Obviously this is partly down to the way all the companies tend to bundle their stuff together. (I didn't switch over to gmail for years because I couldn't be arsed and have had a hotmail account for 10+ years.)

How much of everyone else's brand loyalty (and I realise I've moved away from the OP a little here) is based purely on the convenience of staying within a brands "ecosystem" once you've started relying on one product?

My brand loyalty ended when I disovered all three of them were badgers.

I've been playing some SF X Tekken a while back, but I'm probably starting some SF4 action again with the ULTRA update coming next year.

I'm anxious to know who the fourth unannounced character will be.